IBM has been on a roll lately with interesting information you can use to grow your business. Today, I want to talk about their “The Business of Social Business” report.
We sometimes come down hard on social media, declaring that it’s not the golden goose it’s often made out to be. But the truth is, it’s not social media’s fault, it’s the fault of the social media marketer (myself included, so don’t get all huffy.) When you look at the world of advertising from print, to TV, to banner ads, social media hasn’t been around all that long. The only thing newer is mobile and not by much.