The first step in the Ten Easy Steps… is probably the most important of them all. People will not collaborate at work spontaneously. They need to have a mission to work together on. In most organisations the mission is their daily job. It’s that project they’re working on; it’s that report they’re writing; it’s that customer service they’re delivering; it’s those sales they’re winning.
So, given a common mission, what would you do to “socialize” a process and more importantly, why would you want to?
Hopefully if you have been following this blog for a while you have probably got the idea that I think that social collaboration is a good thing. But, let’s look at some examples of where social can improve matters:
1 – The Sales Team
Peter Freer is a digital and social media strategist with deep experience in traditional agency branding and marketing communications for Canada's Fortune 100. Known as 'creative problem solver' by clients, he is a contributing writer and podcaster for PROFIT Guide's web and i-Pad application on technology and marketing for B2B business owners and entrepreneurs. Clients include Assante Wealth, LCBO, Oral-B and WIND Mobile.
Peter is an undergraduate from York University and is certified in E-Marketing from Canadian Marketing Association. He is currently completing his MBA in Digital and Social Media from New England College.
Latest posts by Peter Freer (see all)
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