Step 1 – Integrate Social into your Business Processes (episode 1) « Living Social

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The first step in the Ten Easy Steps… is probably the most important of them all.  People will not collaborate at work spontaneously.  They need to have a mission to work together on.  In most organisations the mission is their daily job.  It’s that project they’re working on; it’s that report they’re writing; it’s that customer service they’re delivering; it’s those sales they’re winning.

So, given a common mission, what would you do to “socialize” a process and more importantly, why would you want

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