The first step in the Ten Easy Steps… is probably the most important of them all. People will not collaborate at work spontaneously. They need to have a mission to work together on. In most organisations the mission is their daily job. It’s that project they’re working on; it’s that report they’re writing; it’s that customer service they’re delivering; it’s those sales they’re winning.
So, given a common mission, what would you do to “socialize” a process and more importantly, why would you want to?
Hopefully if you have been following this blog for a while you have probably got the idea that I think that social collaboration is a good thing. But, let’s look at some examples of where social can improve matters:
1 – The Sales Team