Let’s Face it: Most Social Media Marketing Is a Waste of Time

0 Flares Facebook 0 Twitter 0 LinkedIn 0 Email 0 Google+ 0 Pin It Share 0 StumbleUpon 0 0 Flares ×

 

The social media marketing backlash has begun. Blame the unlikely team of The Onion and IBM. The former dropped a pitch-perfect takedown of socmedia “experts” right before Thanksgiving. Then Big Blue released data that showed Facebook had almost zero effect on Black Friday sales, and Twitter actually had zero.

The one-two punch confirmed my deep suspicion that a lot of the buzzword-laden blather around social media marketing the past few years was itself a form of marketing for self-conferred experts looking to make a buck off scared blue-chip companies. That’s not to say there aren’t bright, honest people plying their trade. It’s just that I keep waiting for one of them to have a Jerry Maguire

via Let’s Face it: Most Social Media Marketing Is a Waste of Time.

Enhanced by Zemanta
0
Google+0Facebook0Twitter0LinkedIn0Pinterest0buffer

Content Curator Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

Fresh Curations

Why Giving Away a Free Month of Social Media Marketing Won't Work

Why Giving Away Free Social Media Services Won’t Work

In a span of 2 hours, I saw two different Facebook ads from local marketing companies offering a free month of social media marketing when you mention that Facebook … [Read More...]

product2

Natural gas as an energy source examined

It has been said that Natural gas is the answer to all of the earth’s energy needs. To that point, it does provide 21% power. To make it sound even better, it emits 45% less … [Read More...]

More curations from this category:

Car Rentals for $15 per day
0 Flares Facebook 0 Twitter 0 LinkedIn 0 Email 0 Google+ 0 Pin It Share 0 StumbleUpon 0 0 Flares ×