CRM Investment on Upswing – Enterprise Apps Today

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A Computer Economics study finds a positive outlook for CRM, with increases in both adoption and investment. Cloud software is driving much of the growth.

Though companies try to cut costs wherever they can in times of economic uncertainty, they prefer to maintain or even increase investments in customer-facing technologies that have the potential to drive top-line revenue. So it’s no surprise that a Computer Economics study finds increases in both CRM adoption and investment over the past few years.

via CRM Investment on Upswing – Enterprise Apps Today.

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