A Computer Economics study finds a positive outlook for CRM, with increases in both adoption and investment. Cloud software is driving much of the growth.
Though companies try to cut costs wherever they can in times of economic uncertainty, they prefer to maintain or even increase investments in customer-facing technologies that have the potential to drive top-line revenue. So it’s no surprise that a Computer Economics study finds increases in both CRM adoption and investment over the past few years.
Peter Freer is a digital and social media strategist with deep experience in traditional agency branding and marketing communications for Canada's Fortune 100. Known as 'creative problem solver' by clients, he is a contributing writer and podcaster for PROFIT Guide's web and i-Pad application on technology and marketing for B2B business owners and entrepreneurs. Clients include Assante Wealth, LCBO, Oral-B and WIND Mobile.
Peter is an undergraduate from York University and is certified in E-Marketing from Canadian Marketing Association. He is currently completing his MBA in Digital and Social Media from New England College.
Latest posts by Peter Freer (see all)
- Business Blogging With Less - February 25, 2013
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