Your Online Brand: The Key to Long-Term Search Visibility

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Some great insight and professional tips on branding written by Mark Leech of Zazzle. I think he did a great job explaining how to set priorities when branding, as well as the importance of establishing some rules of the road along with a defined set of standards and a clear mission. Nice job Mark.

In these online times, a brand can be built in a matter of months, or even weeks, but the brands with lasting impact and visibility are those with history; built over years, with trust as their foundation. These brands have established themselves in their industries by building trust with audiences and generating reach for their message.

Of course, a brand does not just imply the public-facing side of the company, it encompasses everything about an organization – its people, its ethics, its goals – and it’s essential to consider this when looking at how a brand can become successful online. A brand can even be just you. A person.

“Brand equity is the sum of all the hearts and minds of every single person that comes into contact with your company.” – Christopher Betzter, brand strategist

via Your Online Brand: The Key to Long-Term Search Visibility.

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Content Curator Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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