Social media is still in its infancy as a marketing tool and, as you’d expect, many brands aren’t yet ready to take the stabilizers off yet. In 2012, there were some great examples of how to use social networks and social media publishing processes to promote products, content, and services. But companies can also learn how to do it right from those who did it (very) wrong.
Social media failures
Wrong move No. 1: Capitalizing on a natural disaster by using it to sell more products, promote your services, or advertise improved delivery rates or free shipping. This should be obvious; however, Gap, American Apparel, and Urban Outfitters all recently posted promotional tweets trivializing Hurricane Sandy and using it as a marketing ploy.