What is the role of storytelling in PR? – Inside PR – PRmoment

0 Flares Facebook 0 Twitter 0 LinkedIn 0 Email 0 Google+ 0 Pin It Share 0 StumbleUpon 0 0 Flares ×

 

Facts on their own can be dull, but stories can make you laugh, cry and buy. Francis Ingham, PRCA director general, says there are just two words to explain how stories engage customers and shape brands, and those are “John Lewis”. Ingham says: “Its marketing work last Christmas wasn’t just original, It was also reputation-enhancing and defining. It reflected and built on its brand, which is absolutely the point of how a good story – fictional, corporate or otherwise – is vital to building a reputation. Because ultimately consumers don’t buy CEOs, or logos, or even products to some extent. They buy reputation.”

The art of brand storytelling, says Luke Mackay, associate director at PR firm Edelman, involves using messages that inspire conversation and sharing among target audiences: “PR is all about looking for the story that will bring a brand’s messages to life. Journalists are busy professionals, giving them a half-baked story isn’t an option. Similarly, if the story is playing out on social media, then audience attention is finite. Only quality, well thought-out stories will gain traction.”

via What is the role of storytelling in PR? – Inside PR – PRmoment.

Enhanced by Zemanta
0
Google+1Facebook0Twitter0LinkedIn0Pinterest0buffer

Content Curator Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

Fresh Curations

CPAP Mask

Sleep Well with CPAP Masks

CPAP masks reduces the struggle between breathing and sleep. So, if you suffer from breathing problems that effect sleep, make sure that you use these masks to help you sleep … [Read More...]

Play School Franchise in India

Important Tips While Setting Up Play School Franchise

Establishing and managing a play school is no child’s play at all. There are some important things that you have to get right without which your play school stands to lose out … [Read More...]

More curations from this category:

Car Rentals for $15 per day
0 Flares Facebook 0 Twitter 0 LinkedIn 0 Email 0 Google+ 0 Pin It Share 0 StumbleUpon 0 0 Flares ×