In his excellent book The Laws of Simplicity, John Maeda writes, “Aichaku is the Japanese term for the sense of attachment one can feel for an artifact. When written by its two kanji characters, you can see that the first character means ‘love’ and the second one means ‘fit.’ ‘Love-fit’ describes a deeper kind of emotional attachment that a person can feel for an object.”
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Peter Freer is a digital and social media strategist with deep experience in traditional agency branding and marketing communications for Canada's Fortune 100. Known as 'creative problem solver' by clients, he is a contributing writer and podcaster for PROFIT Guide's web and i-Pad application on technology and marketing for B2B business owners and entrepreneurs. Clients include Assante Wealth, LCBO, Oral-B and WIND Mobile.
Peter is an undergraduate from York University and is certified in E-Marketing from Canadian Marketing Association. He is currently completing his MBA in Digital and Social Media from New England College.
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