For a social media strategy to succeed, you need to be able to rely on a team.
“Everything starts with an idea. The idea then becomes similar to a game of chess. Each piece on the board plays a specific role in your strategy, and every move you make has the potential to change the outcome. At the end, your winning depends on your outwitting your opponent.
In social media, the biggest opponent to outwit is not direct competition. It is you.”