If brands won social awards, then National Amusements, Inc., a Viacom company, would own the title of most powerful social business. The index ranking, according to Dachis Group, “Analyzes the effectiveness of strategies and tactics organizations employ to engage the market through social channels.”
I’m surprised by some of the companies on the top 20 list as I haven’t personally seen much from L’Oreal, Nestle or the Discovery Channel, but then again, I’m not tuned in those areas. The rest seem plausible to me.
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