Why the Enterprise Should Take a Lean, Process-Based Approach to Marketing



Inbound marketing has reached a tipping point. Today, large organizations are increasing their investments in content-driven lead generation and nurturing activities. While that doesn’t mean the basic concepts are changing, it is pushing these strategies and tactics into a new phase, something we’re calling “enterprise inbound marketing.”

Enterprise inbound marketing addresses the needs of larger companies. While smaller businesses are primarily focused on brand awareness and search visibility, most enterprises have been building their brand for years and are looking instead to improve the ROI of their marketing efforts. They see content as a key driver of both their lead generation campaigns and their lead nurturing campaigns so they can deliver more — and better qualified — leads to their sales teams.

via Why the Enterprise Should Take a Lean, Process-Based Approach to Marketing.

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Content Curator Michelle Church

I am a marketing support specialist that provides support to other entrepreneurs that are looking for implementation, follow up, and creative support of their marketing strategies. I specialize in blog and email marketing support. I provide advice and suggestions on utilizing available resources to improve their marketing efforts. I watch trends and learn how best to utilize those resources for my clients and together we make magic happen!

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