The CMO Guide to Building a Data-Driven Marketing Team – B2B Marketing

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By now, every CMO understands the need to build a data-driven marketing team. But how do you do it? In this post I share Marketo’s tips about the staff and skills you need to develop, as well as how to create a culture of metrics and accountability.

Hire the Right Kind of People

If you aren’t getting the marketing metrics you need, it’s probably because you haven’t made them a priority.

In a perfect world, it’s ideal to hire a full-time analyst for this job – the pace of your enterprise’s adoption of

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Content Curator Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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