The CMO Guide to Building a Data-Driven Marketing Team – B2B Marketing

0 Flares Facebook 0 Twitter 0 LinkedIn 0 Email 0 Google+ 0 Pin It Share 0 StumbleUpon 0 0 Flares ×

By now, every CMO understands the need to build a data-driven marketing team. But how do you do it? In this post I share Marketo’s tips about the staff and skills you need to develop, as well as how to create a culture of metrics and accountability.

Hire the Right Kind of People

If you aren’t getting the marketing metrics you need, it’s probably because you haven’t made them a priority.

In a perfect world, it’s ideal to hire a full-time analyst for this job – the pace of your enterprise’s adoption of marketing analytics will be faster if you do. However, most marketers are faced with the reality of embarking on their measurement journeys with only the staff they already have. If you find yourself in this scenario, assign analytics ownership to someone currently within your organization – and then make absolutely sure they have the skills, adequate support, and coverage to be successful.

You’ll want to be intentional about the skills you search for and cultivate:

Analytical proficiency. Someone with analytical skills will be able to absorb, visualize and articulate large amounts of data and complex concepts, and make decisions to solve existing problems that make sense based on the available information.

via The CMO Guide to Building a Data-Driven Marketing Team – B2B Marketing.

Enhanced by Zemanta
0
Google+0Facebook0Twitter0LinkedIn0Pinterest0buffer

Content Curator Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

Fresh Curations

477187107_8aed556778_o

Things to Know About Love Gloves

Getting used to wearing condoms during sexual intercourse usually takes some time and practice, but as these devices are the most reliable and efficient method to protect us … [Read More...]

Alberca

Dream of a Holiday?

It's a Friday afternoon and I'm waiting for the end of the day.  It is times like this when my mind begins to wander. It is amazing that your body can be in the office, … [Read More...]

More curations from this category:

Car Rentals for $15 per day
0 Flares Facebook 0 Twitter 0 LinkedIn 0 Email 0 Google+ 0 Pin It Share 0 StumbleUpon 0 0 Flares ×