SEO in 2013: The Rising Influence of AuthorRank

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PageRank has long been the standard high-level metric used to identify the relative quality of a Web page. There is arguably limited value in using PageRank as a quality metric over the last few years, but it can still be meaningful in conjunction with other quality metrics (i.e. domain authority, page authority, etc.)

In 2013 a new quality metric will take the spotlight when it comes to page quality and search engine ranking. This metric is affectionately known as AuthorRank (or Agent Rank, according to Google’s patent).

Here’s why AuthorRank will help reshape SEO in 2013:

AuthorRank: A Brief Overview

Content quality, as measured by search engines, is no longer based solely on the authority of a domain or Web page. It is increasingly based on the reputation and authority of the individual that authored the content. This reputational score grades authors on the Web and used that grade when ordering natural search engine results.

via SEO in 2013: The Rising Influence of AuthorRank.

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Content Curator Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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