LinkedIn Business Mistakes – Business Insider

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LinkedIn isn’t just a good resource for professionals.

When used the right way, it can be a powerful tool for businesses too—and not just for recruiting, the way most managers think of using the site.

Businesses that navigate LinkedIn properly engage customers, generate sales leads, and swap internal information among employees.

We got in touch with Krista Canfield, LinkedIn’s senior manager of corporate communications. True, it’s her job to get people to use LinkedIn, but we think she has a perspective worth sharing, since she trains companies on nontraditional uses of LinkedIn.

via LinkedIn Business Mistakes – Business Insider.

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Content Curator Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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