How to Increase eCommerce Conversions during the 2012 Holiday Season

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How to Increase eCommerce Conversions During the 2012 Holiday Season

Even though it’s just now October, this is the time to start thinking about ways to attract shoppers and boost conversions over the upcoming holidays. Competition is going to be fierce, particularly online where offers of free shipping have consistently trumped all other holiday promotions in the past. Online retailers have set the bar for what gets customers to convert, and they are considering sweetening the deal with free returns as well.

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