Nov 17, 2012

How to Write the Perfect Blog Post

Graphic How to Write the Perfect Blog Post

How to Write the Perfect Blog Post

Goal = Grab Attention.

Your headline gets read more than anything else on your website. That’s why your headline serves one goal: grab attention. Direct marketers have long known that if you get people to read the first 3-4 sentences, they’re more likely to read the whole article. Don’t forget to keep the SEO rule of thumb: 75 characters (or preferably less.)

via How to Write the Perfect Blog Post.

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Please feel free to follow me on Twitter @peterjamesfreer or connect on Peter Freer is a digital and social media strategist with deep experience in traditional agency branding and marketing communications for Canada's Fortune 100. Known as 'creative problem solver' by clients, he is a contributing writer and podcaster for PROFIT Guide's web and i-Pad application on technology and marketing for B2B business owners and entrepreneurs. Clients include Assante Wealth, LCBO, Oral-B and WIND Mobile. Peter is an undergraduate from York University and is certified in E-Marketing from Canadian Marketing Association. He is currently completing his MBA in Digital and Social Media from New England College.  

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