It’s been about a year and a half since Google+ launched and while the debate still rages on regarding their overall impact on social and if it will contend with Facebook in the long run.
Google+ has had its growing pains and still has a long way to go in terms of becoming a thriving, social ecosystem that can compete for the masses’ online focus, but that doesn’t mean the platform isn’t there.
Over the past couple of months I’ve been using Google+ much more to learn about its features, the community, and its potential. Through this experimentation, I can fully say that the Google+ platform is better for community building than Facebook is. That isn’t to say that Facebook is going to lose its social media supremacy, this is just an analysis of the platform and how it allows brands, organizations, and individuals to fully engage with their community.
Here are some reasons why: