Every now and then Google changes the game so much that search engine marketers have to figure out how to play by the new rules. But this time, they’ve changed the rules so much that it’s taken us a lot longer to figure out the new game plan. But I think I’ve got it figured out.
Going forward, you have to work on your author reputation. It’s called AuthorRank.
That’s not to say that old considerations such as PageRank and link portfolios are dead and gone. Rather, the new paradigm is the old paradigm plus. And it’s all wrapped up in Google’s newfangled social search platform Google+.