You don’t give out your phone number to just anyone. Oh, I fondly remember these days in college pretending to be Jessica and giving out a fake number…
Back to the point. I’m letting you in my personal space. I know it means much more than giving out my Twitter handle. With 130.8 million smartphones active today, it’s not a jaw dropper SMS/MMS is becoming a more intimate channel people depend on to develop relationships. I was a guest on mobilechat Wednesday night chatting social, personal and client relationships on mobile (see the storify for the goods) but today I want to elaborate on a new trend: brand and consumer mobile relationships and I’ve got just the right brand to use as an example: I present you Engage by Eview!
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