Whether a business is large or small, it must have customers who are ready to buy the products or services delivered by the business. In order to know who these customer are, both the existing and potential, it is important every business consider what we call the 5 things you MUST know about marketing strategies.
Business Success Depends on Marketing Strategies
The success of a business largely depends on its marketing strategies and tactics. In fact, a marketing plan is the main component of any business plan. With the changes in the market conditions, marketing strategies and tactics must also change.
Advertising vs. Social Media Marketing
Business marketing strategies and tactics are more than just a simple advertising plan. These strategies and tactics include every aspect and function of business that is responsible for making the product or service available to the end user. So a marketing plan should include the input from finance, logistics, customer service, advertising, sales etc.
As the internet has evolved, the face of marketing has changed dramatically. These days, companies’ people prefer social campaigns for positioning their brands and attracting more customers. This brings our attention to the importance of social media campaigns in the marketing landscape.
A successful social media marketing campaign can generate traffic and attract clients from the popular social networking websites like Facebook. Therefore, organizations should be aware of the latest Facebook policies pertaining to businesses.
Increase in ROI
The social media policy should be able to explain the ways a company can measure the success of its social media campaign. Some companies do have the plan for measuring the effectiveness of social networking campaigns, yet they are not able to get proper return on investments. To get higher returns on investment in social media marketing, it is important to track the customers and the number of clicks that are coming from a particular social networking website.
We hope the 5 things you MUST know about marketing strategies helped you take the right step towards your business success.
Peter Freer is a digital and social media strategist with deep experience in traditional agency branding and marketing communications for Canada's Fortune 100. Known as 'creative problem solver' by clients, he is a contributing writer and podcaster for PROFIT Guide's web and i-Pad application on technology and marketing for B2B business owners and entrepreneurs. Clients include Assante Wealth, LCBO, Oral-B and WIND Mobile.
Peter is an undergraduate from York University and is certified in E-Marketing from Canadian Marketing Association. He is currently completing his MBA in Digital and Social Media from New England College.
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