Content marketing seems to have the winds in its sails now. However, just like anything else, it has rules that need to be followed for success to ensue.
Read the article for a list of basic but essential tips:
1) Inconsistent content creation
2) Being “me-centric” with their content
3) Forgetting “calls to action”
4) Ignoring the power of landing pages
5) Not tying the “real world” to their online content
6) Putting all their eggs in one Social Media basket
6 Content Marketing Mistakes Businesses Make.