The online travel industry is not only about search these days. The world is increasingly social and mobile – think smart-phones, tablets, e-readers – and the number of tech-savvy consumers is rising. Social and mobile are not going away, so, now more than ever, travel companies must keep pace.
Understanding , influencing and delighting a customer during all stages of the travel experience will also be key to survival in the travel industry. The New York Times recently published a list of top 10 travel websites. It offers good examples of companies that provide services that modern travellers want.
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