I think it’s true. Today I want to talk about how small businesses and startups can grow their brand company through smart marketing even when they don’t have a huge budget.
Let me also say that I have stopped telling companies “Oh sure, we’ll get you ranking for (insert keyword here),” because that’s a small-minded approach to marketing and growing a company (especially a startup). I now tell startups to focus on growing their branded traffic, because that is ultimately how you get links, mindshare, and win online. This advice has only increased since the Penguin and Panda algorithms started rolling out. We’re not seeking to trick or game the search engines; we’re seeking to build brands online.
Here are a few ways to build branded mindshare.
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