Nov 12, 2012

How To Brand and Grow Your Company Through Marketing
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Written by : Tom George| 0 | Business

 

I think it’s true. Today I want to talk about how small businesses and startups can grow their brand company through smart marketing even when they don’t have a huge budget.

Let me also say that I have stopped telling companies “Oh sure, we’ll get you ranking for (insert keyword here),” because that’s a small-minded approach to marketing and growing a company (especially a startup). I now tell startups to focus on growing their branded traffic, because that is ultimately how you get links, mindshare, and win online. This advice has only increased since the Penguin and Panda algorithms started rolling out. We’re not seeking to trick or game the search engines; we’re seeking to build brands online.

Here are a few ways to build branded mindshare.

via How To Brand and Grow Your Company Through Marketing.

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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