From the article:
“On occasion, an unloved company blog gets questioned. Why do we have that thing anyway?
Just like an unloved pet spends its time moping around, living from meal to meal, an untouched blog looks lonely and adds little value.
But in the right hands, and with proper “care and feeding”, a company blog, or an author blog, nonprofit blog, sole proprietor’s blog or any other blog,can provide a ton of value.
In this executive summary of a recent presentation I gave, you can see 6 areas that I highlight as rich territory for companies who are ready for action.”
On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
Latest posts by Cendrine Marrouat (see all)
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