Nov 10, 2012

Inside the labs of the world’s leading digital agencies
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Written by : Tom George| 0 | Design, Media

 

We take an exclusive look inside the world’s leading digital labs, and reveal what it takes to staff, fund and operate your very own agency lab

If you work in marketing, web design or web development then you’ve probably heard about the growing number of labs being launched within digital agencies. They can include UX designers, creative directors, developers, brand strategists and all manner of other job roles. In fact, you may already have one where you work.

But what is a lab? How can it benefit an agency? What should a lab look like? And do you need to buy white coats and develop an unhealthy obsession with lasers? We’ve spent the last few weeks speaking to agencies from around the world, looking for answers to these very questions. From global behemoths such as BBH and Ogilvy, to smaller agencies such as Mint Digital and Teehan+Lax, labs are thriving. So read on, as we reveal what goes on inside the world’s best digital labs.

via Inside the labs of the world’s leading digital agencies | Feature | .net magazine.

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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