We take an exclusive look inside the world’s leading digital labs, and reveal what it takes to staff, fund and operate your very own agency lab
If you work in marketing, web design or web development then you’ve probably heard about the growing number of labs being launched within digital agencies. They can include UX designers, creative directors, developers, brand strategists and all manner of other job roles. In fact, you may already have one where you work.
But what is a lab? How can it benefit an agency? What should a lab look like? And do you need to buy white coats and develop an unhealthy obsession with lasers? We’ve spent the last few weeks speaking to agencies from around the world, looking for answers to these very questions. From global behemoths such as BBH and Ogilvy, to smaller agencies such as Mint Digital and Teehan+Lax, labs are thriving. So read on, as we reveal what goes on inside the world’s best digital labs.
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