With 42 million Facebook Pages, over 140 million Twitter active Twitter users, and 178 million LinkedIn users out there, many startups and other social media newcomers are asking a pretty heavy question:
Is the social media universe just too crowded and too loud for someone just starting out to have an impact?
It’s a question that can give pause to even a diehard social media proponent like me.
I think we’ve all gotten past the naive notion that “if you build it, they will come” … at least I hope we have. But many smart, savvy marketers look at the 340 million tweets and 1 billion pieces of Facebook content posted each day and wonder, “If I build it, will anybody come … and will anybody care?”
For answers, I did what any social media nerd would do. I asked the question on Facebook. And the wise peeps in my network rose to the occasion just as I knew they would:
“No, I dont think so. It’s all about identifying your audience and targeting that market.”
– Shelley Roth, Springboard Works
“No business is trying to reach ‘everyone’; they are trying to reach a niche. IMO, most small businesses are not really tapping into niche markets well, so they are a bit of everywhere. Furthermore, several industries, due to regulations and the nature of them, are not fully leveraging social media in a practical way. A social media savvy financial planner and insurance agent can go a LONG way is she/he is creative and strategic.”
– Crystal Washington, Marketing Strategist, Social Media Consultant, International Speaker
“Historically we have always had voices rise to the top of the conversation and be heard—locally or around the world. Those voices had a purpose, they knew where they were going and had a strategy to get there. Combining that with how they served—delivered with attention-riveting style and, most importantly, talking to specifics that allowed those who wanted and needed their message to have their ears perk up and listen. How will you maneuver in the social space with a clear purpose, an attention worthy message (one that makes a real difference), and do it with style? People will hear you then.”
– Michele Price, Social Media for Smart People
Well said, ladies!
OK, your turn: How would you respond to a startup or social media newcomer who might think the socialverse is too crowded for new voices to be heard? Leave your response in the comments—I look forward to your feedback!
Sure, the expertise you need to improve your business’ social media performance is “out there” … but who has time to dig for it?
Here at Resonance, we’re committed to your success in social media marketing, so each Friday we deliver a simple but impactful tip to boost your engagement on Facebook, Twitter, LinkedIn, and other social networks. And you can implement it before lunchtime.