From the article:
“Spikes attract the wrong type of people – tire kickers – spikes attract hero followers and bargain hunters. This feels like such a contrarian view, but it’s deeply rooted into 2+ years of promotional modelling and living and breathing the launch of a board game and my involvement in Listly.
Steady attracts proof that you are valuable when you are all there is.
Steady proves your utility. And utility is the ultimate sexy beast.”