Nov 5, 2012

Success Factors: Why we crave spikes when we should chart steady growth | via @nickkellet

Written by : Cendrine Marrouat| 0 |
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Nick Kellet

From the article:

“Spikes attract the wrong type of people – tire kickers – spikes attract hero followers and bargain hunters. This feels like such a contrarian view, but it’s deeply rooted into 2+ years of promotional modelling and living and breathing the launch of a board game and my involvement in Listly.

Steady attracts proof that you are valuable when you are all there is.

Steady proves your utility. And utility is the ultimate sexy beast.”

Success Factors: Why we crave spikes when we should chart steady growth | via @nickkellet.

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Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs. On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.

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