With over 8,000 customers in 56 countries, HubSpot is focused on helping businesses find new ways to approach marketing. Dharmesh Shah, co-founder and CTO, says that marketers are looking into how they can transform the way they reach potential customers to inbound marketing. The goal, he says, is to create “compelling content that draws people in and using context to help convert those people into customers.”
To that end, it offers its customers an all-in-one marketing solution that it says will allow users to instantly track website traffic and leads, as well as enable the creation of landing pages for any campaign, publish blog posts, automate emails, and manage updates across any social media platform. In addition, it holds extensive contact information, generates monthly reports, and also tracks multiple marketing campaigns.