Few people know the import of social media more than Amy Jo Martin. After a former life as the director of digital media and research for the Phoenix Suns, Martin started up her own company Digital Royalty, a firm that develops social-media campaigns for corporate and entertainment brands along with professional sports teams and athletes like Shaquille O’Neal. Her company also dishes out social-media education programs through Digital Royalty University, which offers to train individuals, small businesses and corporate brands.
We sat down with the social-media maven to chat about her new book, Renegades Write The Rules and hear her tips for breaking industry molds to connect and engage more effectively than ever before. Here is an edited version of that conversation:
Latest posts by Tom George (see all)
- New Digital Trends In Today’s Smartphone-Obsessed World - September 6, 2016
- 5 Things a Recruiter Looks for in a Resume - August 30, 2016
- Obtaining Legal Immunity for Pet Cohabitation - August 30, 2016