Nov 4, 2012

Content Marketing: 7 Tactics B2B Marketers Must Have NOW [Based On Research] | Heidi Cohen
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Content Marketing: 7 Tactics B2B Marketers Must Have NOW [Based On Research] | Heidi Cohen

Content marketing, the provision of high quality, relevant and valuable information that’s not promotional,continues to gain traction particularly among B2B marketers. 91% of B2B marketers use content marketing according to recent research by Content Marketing Institute and Marketing Profs.

For many of these marketers, the use of content marketing isn’t a change in strategic focus. Rather it’s a shift in how they’re using  social media and the types of content used.

Read more at Content Marketing: 7 Tactics B2B Marketers Must Have NOW [Based On Research] | Heidi Cohen.

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Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.
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Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


Content Curator

Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

More Curations by Rachel