According to the latest research from the Content Marketing Institute and MarketingProfs, 91% of B2B marketers have embraced content marketing. In fact, on average, B2B marketers are now allocating 1/3 of their budget for content marketing initiatives.
Marketers are making a big bet that content marketing tactics will deliver the outcomes they need: brand awareness, customer acquisition, and lead generation. These are their top organizational goals:
Latest posts by Michelle Church (see all)
- Caution..Too many Facebook Marketing Gurus? - January 24, 2014
- Have You Created Your Marketing To-Do List For 2014? - December 12, 2013
- What Do You Think Is The Best Way to Change Your Habits? - November 14, 2013