Nov 2, 2012

Active vs. Passive Content Marketing – ion interactive blog – ion
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Active vs. Passive Content Marketing – ion interactive blog – ion.

According to the latest research from the Content Marketing Institute and MarketingProfs, 91% of B2B marketers have embraced content marketing. In fact, on average, B2B marketers are now allocating 1/3 of their budget for content marketing initiatives.

Marketers are making a big bet that content marketing tactics will deliver the outcomes they need: brand awareness, customer acquisition, and lead generation. These are their top organizational goals:

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Michelle Church

I am a marketing support specialist that provides support to other entrepreneurs that are looking for implementation, follow up, and creative support of their marketing strategies.I specialize in blog and email marketing support.I provide advice and suggestions on utilizing available resources to improve their marketing efforts.I watch trends and learn how best to utilize those resources for my clients and together we make magic happen!
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Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


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Michelle Church

I am a marketing support specialist that provides support to other entrepreneurs that are looking for implementation, follow up, and creative support of their marketing strategies. I specialize in blog and email marketing support. I provide advice and suggestions on utilizing available resources to improve their marketing efforts. I watch trends and learn how best to utilize those resources for my clients and together we make magic happen!

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