So often, my client’s are initially concerned about the number of Facebook “Likes” on their brand page. What is more important is developing a facebook strategy that is valuable to the fans. Producing great content for sharing on Facebook is more critical to the success of a Facebook page than focusing on the number of likes. Engaging posts draw the most comments and admirers and increase the “Edge rank” of the page.
Today, Fast Company published a post that shows why “Your Facebook Fans are Hiding Your Posts at an Alarming Rate“.
We are all counting numbers around our communities. After all, a thousand fans looks better than a hundred. But have you personally ever hid a post from a brand you’re a fan of? And have you, as a marketer, ever wondered how many of your fans do the same thing?
This is an insightful article on why having an effective and thoughtful Facebook content strategy is more important than building up a false “following”.
Content Curator Cynthia K Seymour
Founder of SeymourResults.com Today, Social Media has become part of the fabric of our daily life. I spend my hours getting small businesses and busy professionals up to speed with the latest trends in online marketing and social media skills. Our team includes affiliations with graphic designers, creative web designers and WordPress developers. We help businesses develop the perfect social media strategy, create an online presence, attract new clients and keep tabs on their existing business.