I made a similar remark last night while out with a friend. After all why search, when it is found for you. I am of the mind set that we as human beings are, well kind of lazy. Also truth be told who knows what kind of search result’s you are really going to get. Isn’t it better to get some information from a few close and trusted sources. The thing that Google has going for them is that they are working to adapt to change and well they are Google. Let’s just say though that things are changing.
Something crucial happened last month that no one seems to be paying attention to.
People searched less.
That’s never happened before.
Ben Schachter of Macquarie Securities noted this in a research note:
Notably, total core organic searches declined 4% y/y, representing the first decline in total search volume since we began tracking the data in 2006. While this month marks the first y/y decline in total search volume, growth rates have been decelerating since February’s recent peak at 14% y/y growth (for the prior two years, growth rates were largely stable in the high single-digit to low double-digit range
Content Curator Tom George
Head of Inbound Advertising North America at Internet Billboards. Pioneering inbound advertising as well as an avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.