Looks like RockMelt might be onto something interesting. I say interesting because I haven’t tried it yet, however I think I might. I am always looking for ways to put my iPad to better use and perhaps this just might be one of them.
Surfing the Internet can feel like you’re running in circles, constantly checking your favorite sites for updates. The RockMelt team believes that content should be delivered, not hunted, so its new browser app for iPad is built around a stream instead of a blank window.
RockMelt for iPad lets you connect your Facebook and Twitter accounts, pull in feeds from sites you Like, follow friends, and get hooked up with recommended publishers. It combines these all into an omni-feed and vertical specific streams you can peruse without ever pulling up the keyboard. And get this: it has no address bar.
The iPad app comes from the makers of the RockMelt social browser, a desktop app built on Google Chromium that is designed to innovate where Internet Explorer, Firefox, and even Chrome stagnate. It’s seen modest pickup and strong engagement: 4 million registrations up from 1.7 million in January and active users spending 7 hours and 15 minutes a day in RockMelt. But it just doesn’t have the marketing budget or cross-promotion power of its bigger competitors.
Content Curator Tom George
Head of Inbound Advertising North America at Internet Billboards. Pioneering inbound advertising as well as an avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.