In this article, Jason Falls shows that eMail marketing is not as passe as Social media marketers like to claim. I have to admit, as much as I do not enjoy dealing with my overflowing inbox, eMail marketing is still an important part of the overall online marketing strategy.
Here is a glimpse into his post and I highly recommend reading the entire article.
In the latest edition of The Social Habit, we asked a representative sample of over 3,000 American social media users 12 and older if they read email from brands products or companies. Of those who responded, 61 percent say that yes, they indeed do read emails from such entities. Email marketing is dead? We think not.
Having recently consulted with a mid-sized business that offers b2b services, one thing I must say is that email marketing has been an effective form of lead generation. I am not sure I could say the same thing if we had spent our time and money on facebook. We did focus on a Video-based email with limited text, a compelling subject line and a clear call to action. This video-animation email generated a lot of interest in the business and now the company needs to hire a Business developer to follow-up with the interested prospects.
So in summary, email marketing is not dead. It just needs a face-lift from the tired email “newsletters” and offer more valuable information in a short amount of time.