Investors and audiences do not have time to waste. You only have a few seconds to grab their attention.
So what is an entrepreneur to do to stand out from the crowd?
From the article: “I strongly believe that a founder should be able to explain what they do in one paragraph. I’m not a believer in the “one sentence mashup approach” (e.g. “We are like Pinterest + Groupon + Facebook for dogs”). Rather, I like three sentences: (1) what we do, (2) who we do it to, and (3) why you should care. Sometimes this can be two sentences, sometimes four, but never more than a paragraph.”