With all of the videos and blog posts claiming to reveal the secrets of viral video, it’s amazing that the number of viral videos doesn’t increase exponentially everyday. Tips run the gambit from plausible to absurd, but in general are opaque and a faith-based. If Harvard professor Thales Teixeira were a marketing blogger, he might be able to interject some pragmatism into the conversation.
Teixiera asserts that the number of online video advertisements that go viral is about .1%. By sheer volume we must assume that for general video content posted to sites like YouTube the percentage is infinitesimally smaller. For every advertisement that goes viral there are 999 that don’t, as there are millions of stagnant videos for each viral (non-advertising) video. The odds are so astronomical that it makes a blog post claiming to share the secret quite (ahem) ambitious.