I have never met Guy Kawasaki, but as a business man and an entrepreneur I can tell you I have a tremendous amount of respect for him. I can tell that Guy has some serious business savvy and gives great advice. So whenever he shares some words of wisdom, you know those pearls, I think it makes perfect sense for all of us to listen.
When I think of platform, I think of Internet Billboards, perhaps you think of your blog, but as Guy will soon point out, that is only the tip of the iceberg. If you are a fellow curator, or if you are someone just visiting the site for the first time, get ready for a few fantastic articles. More importantly, what can we learn from them? I think we can learn a lot.
My three posts for LinkedIn will show you how to create an enchanting “platform” for your personal brand. “Platform” is marketing-speak for the sum total of people you know and people who know you, including:
Friends and followers on LinkedIn, Google+, Twitter, Facebook, and Pinterest
People in your email database
Readers of your blog
Readers of your previous books
People who have seen you speak
Content Curator Tom George
Head of Inbound Advertising North America at Internet Billboards. Pioneering inbound advertising as well as an avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.