In this Guardian Article, Social Media trainer, Jennifer Begg highlights the reasons why a business should take Google+ more seriously. She also notes that engaging on the social networks is time consuming and a business needs to consider their target market before jumping onto platforms that they are not prepared or committed to managing as part of their online marketing strategy.
When you think about your website’s SEO, you think about Google. Sure, you might do a quick check over at Yahoo and Bing to make sure what you’re doing works there too but let’s face it, your SEO tactics are pretty Google-centric. When you want a new site recognised, you have to tell Google about it. You register the URL with them, invite a bit of googlebot crawling and wait to see the results.
For me, one of the fundamental things to remember about Google+ is that it lets Google know your pages are there.
One of the key take-aways from the article is that businesses might want to consider that a presence on G+ is probably beneficial to their search rankings. On the other hand, setting up a new social media profile just to jump on the bandwagon is not necessarily going to make a difference. It is critical to have a solid content management strategy in place and a community manager with the time and talent to add on an additional social community.
I completely agree that a dedicated effort must be made toward G+ to see the results for your business. Just having a profile with no activity or conversation sets the business up for false-expectations of the power of the platform. Having a social media marketing strategy is crucial for businesses that want to develop a presence online.