What’s that, Wall Street? You say you’d like to see more revenue streams out of Facebook? Here’s another one — or at least a potential one: Facebook is adding a feature that will make it easier for brands to push photos of their products to Facebook users, who can then collect the images in a Pinterest-style folder, or simply head to a retailer and buy it online.
Facebook isn’t charging anyone to use its tool set — yet. But you can see obvious ways that Sheryl Sandberg and company could use this stuff to make more money. The fact that they’re calling the feature “Collections” should be enough to signal the e-commerce potential.