Hey, your blog looks great! And those videos certainly add the finishing touch. Congratulations!
Is it really enough to create your own content, push it out to your list, and wait for sales to boom?
This strategy may bring some measure of success to business owners with lists consisting of hundreds of thousands of contacts, but not for the average entrepreneur. According to Yaron Galai, the CEO of Outbrain, a content-discovery platform that places their clients’ articles, mobile, and video content on high-profile publisher sites, you need to get creative about how you market your content.
So, ask yourself: What’s your most outstanding digital content? Does your content marketing plan to ensure that it’s actually found and appreciated by the right people?
Content Curator Rachel Parker
Rachel Parker, Owner and Chief Content Strategist of Resonance Content Marketing, brings a track record of success in brand messaging to her work with forward-thinking businesses of all sizes. With over 15 years experience as a brand strategist and marketing writer, Rachel has worked with some of the most prominent companies in Houston, including Hewlett-Packard, SYSCO Foodservice, AIG American General, Methodist Hospital, Reliant Energy, Honeywell, and many others.