Curator Tom George: This is a fantastic post on what type of great mayhem can ensue when one brand on Facebook or Twitter catches fire with another brand and a hilarious engagement ensues. Do you have any fun stories regarding this type of situation? Go ahead and comment below and let us know. Feel free to comment on our Facebook page as well.
It started out innocently with Oreo asking fans, “Ever bring your own Oreo cookies to the movie theater? #slicksnacker”. The AMC Twitter team saw the opportunity to playfully respond with, “NOT COOL, COOKIE.” Easy enough right? That tweet landed them more than 1.8K retweets. Pretty impressive. That in itself, would have been enough for me. Cute, simple, effective.
Oreo thought otherwise, “Fair enough, @AMCTheatres, but don’t hate the player, hate the game (along with a hilarious picture of Oreo eyes watching them)”.
We see this type of interaction occasionally, and all get giggles out of it, but should there be more there? Just as we have friends who we interact with on a regular basis, should brands?