Nearly 60 percent of Facebook users are mobile users, up from about 47 percent a year ago. With the Facebook adapting to this transition, the company has introduced new ways to buy ads that show up on mobile and reach this emerging audience.
This article will walk you through the different mobile ads that can be purchased and how you can use targeting options to reach people most likely to click your ads on mobile.
With no ad column available on Facebook’s mobile site or applications, mobile ads appear in News Feed. These can appear as Sponsored Stories or Page Post Ads. Marketplace Ads are not yet available on mobile. However, you can also purchase Promoted Posts to appear in more fans’ feeds.