An American Apparel ad for a “Hurricane Sandy Sale” has sparked backlash from the Twittersphere.The retailer sent out an email blast Monday night, offering 20% off to customers for the next 36 hours “in case you’re bored during the storm.”It features a map highlighting the Northeastern United States, where Sandy — now categorized as a post-tropical cyclone — is hitting the hardest. The sale is only available in Connecticut, Delaware, Massachusetts, North Carolina, New Jersey, New York, Pennsylvania, Virginia and Maryland, according to the email.The ad, which tells viewers to “Just Enter SANDYSALE at Checkout,” apparently targets online shoppers who are staying indoors to seek refuge from the storm. American Apparel did not immediately respond to a request for comment.
Content Curator Tom George
Head of Inbound Advertising North America at Internet Billboards. Pioneering inbound advertising as well as an avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.