“What is ‘great content’ exactly?”
“The question is not as simple as it sounds.
“Defining great content depends on your point of view. What does it consist of, how is it used, and how to measure its value, are just some of the perspectives to be considered…”
Rick DeJarnette, in-house SEO at MSN.com, gives a good account of what makes great content from an SEO’s point of view. Easily readable by humans, easily readable by robots, well-structured, well-tagged pages, plenty of links to it…
But the mechanics don’t make great content. They just make it easier to find.
It needs to be interesting, compelling, useful, of the moment. All the SEO’s in the world won’t make a dreary article into a great one.
So what is the secret of great content?
Now if I told you that, it wouldn’t be a secret.
See on searchengineland.com
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