I have never met Guy Kawasaki, but as a business man and an entrepreneur I can tell you I have a tremendous amount of respect for him. I can tell that Guy has some serious business savvy and gives great advice. So whenever he shares some words of wisdom, you know those pearls, I think it makes perfect sense for all of us to listen.
When I think of platform, I think of Internet Billboards, perhaps you think of your blog, but as Guy will soon point out, that is only the tip of the iceberg. If you are a fellow curator, or if you are someone just visiting the site for the first time, get ready for a few fantastic articles. More importantly, what can we learn from them? I think we can learn a lot.
My three posts for LinkedIn will show you how to create an enchanting “platform” for your personal brand. “Platform” is marketing-speak for the sum total of people you know and people who know you, including:
Friends and followers on LinkedIn, Google+, Twitter, Facebook, and Pinterest
People in your email database
Readers of your blog
Readers of your previous books
People who have seen you speak
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