There is an unsettling buzz about the future of Facebook. Some analysts report that Facebook usage is declining, or at least slowing in some parts of the world and if that is true, it is a problem of Facebook’s own making. The company has made two critical mistakes: It stopped focusing on core customer needs and it has ignored its business partners.
First, serve your users
Facebook is foremost a place to connect with family and friends. That was its premise at the beginning and it is the reason most people are initially drawn to the network. Secondarily, Facebook provides a place for self-expression. Thirdly, it provides a place for users to discover content. Yet, for some years, Facebook has failed to effectively innovate on any of these fronts!
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