Oct 30, 2012

American Apparel Angers Twittersphere With ‘Hurricane Sandy Sale’

Written by : Tom George| 0 |

 

An American Apparel ad for a “Hurricane Sandy Sale” has sparked backlash from the Twittersphere.The retailer sent out an email blast Monday night, offering 20% off to customers for the next 36 hours “in case you’re bored during the storm.”It features a map highlighting the Northeastern United States, where Sandy — now categorized as a post-tropical cyclone — is hitting the hardest. The sale is only available in Connecticut, Delaware, Massachusetts, North Carolina, New Jersey, New York, Pennsylvania, Virginia and Maryland, according to the email.The ad, which tells viewers to “Just Enter SANDYSALE at Checkout,” apparently targets online shoppers who are staying indoors to seek refuge from the storm. American Apparel did not immediately respond to a request for comment.

via American Apparel Angers Twittersphere With ‘Hurricane Sandy Sale’.

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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