Oct 29, 2012

5 Of the best creative marketing campaigns that have used Twitter
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Twitter has been evolving over the last couple of years, going from a brilliant social tool to a media platform that is turning into a pay to play solution just like Facebook. Brands can still use it for customer service, brand building and to engage with their customers, but they are having to be increasingly creative to do so. This week, we look at five of the best campaigns run by brands that had creativity at their core.

Ben & Jerry’s – Fair Tweets

Ben and Jerry’s wanted to promote Fair Trade Day so it built an app that allowed users to post tweets. What made this app unique was that it used the leftover characters to squeeze in a fair trade message, including a link to an article about it.

via 5 Of the best creative marketing campaigns that have used Twitter.

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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