What Must PR 2.0 Do Differently For Coverage From Journalist 2.0?



Whether you are a PR or own a business, the rules of social media marketing apply equally.

Massive pitching does not work anymore. Journalists are looking for PRs who are relationship builders and willing to make their work easier.

Members of the media often are under a lot of pressure to produce tons of content, so you have to contact them for the right reasons.

The takeaway is understanding reciprocity. How can you help the reporter out? While these ideas have always been true, there are now more ways for you to do a reporter a solid before you need them.”

What Must PR 2.0 Do Differently For Coverage From Journalist 2.0? « The @Steveology Blog.

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Content Curator Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs. On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.

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